What they make: Luxury Italian sportscars and SUVs

What they make happen: Awe and wonder by achieving what others can’t

Role Model: How to be a Virtuoso

The Virtuoso wants to express themself with an unexpectedness that sets them apart as having achieved the highest level of skill. They are passionate, masterful and adored. They inspire awe and wonder as they achieve what others can’t. The Virtuoso is a perfectionist and feels the burden of meeting their own high standards. For this person, only a very special, very beautiful, very unexpected luxury performance car will do. A car that, like them, embues artistic expression.

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