What they make: Performance tires
What they make happen: You’re unstoppable
Role Model: How to be a superhero
People who want high performance are typically high performers themselves. They overcome hurdles and rise to the challenge daily. They are unstoppable. So the brands they choose have to be uncompromising high performers that reflect how to be a superhero. Bridgestone is just that kind of superhero, solely focused on being unstoppable.