What they make: Rugged 4×4 utility vehicle

What they make happen: Freedom to live a life of adventure

Role Model: How to be an explorer

For some, all they ever want is a Jeep. Odd, given they’ll likely never trek up a snowy mountain, or rush through raging rivers. They sit in bumper-to-bumper traffic on the 405 to and from work. So what’s going on? Why spend twice the money on features they may never use? Because of a feeling. Freedom. The car they drive tells the world, I may be boxed in, but in my heart, I’m living a life of adventure. I’m not stuck in what is. I’m an explorer of what could be.

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