What they make: Cereals, meal bars, shakes
What they make happen: Transformation
Role Model: How to be a visionary change agent
For people who can see their best self, but need help achieving it, Special K role-models how to not just see it, but do it. Through highly empathic wake-up moments, Special K says, we get it, we see what and when you want to change, and we’re here to help you get you there. Special K is the one who’s been in your shoes but saw a better version of herself and achieved it.