What’s in a name? To a brand agency, everything. It signals your identity, your culture, and above all your branding expertise. So when Dallas-based Strategy Farm changed their name to REVEL8 last week, they had a good reason.

“We had a revelation,” said Stephanie Ouyoumjian, REVEL8 CEO and former longtime director of strategy at DDB and Publicis, in a statement. “Having the ability to influence consumers is our superpower. But most people will tell you that today’s advertising stresses them out and makes them unhappy. More than ever, brands are setting the course for how we live, how we treat each other, and how we treat ourselves.”

“So, we decided we would only use our influential superpower for brands that make people’s lives better,” said Ouyoumjian, who’s worked with brands like Chevy, P&G, MasterCard, and Nike. “This inspired our new name and approach for turning brands into role models.”

Read the full article at Dallas Innovates »