Launched in 2016 as Strategy Farm, the agency is building on its global strategic consulting past by pairing it with creative ideas and executions as a “full-service idea agency.”
With a former Richards Group creative group head now on board, REVEL8 aims to be a global thought leader for role model branding— because “business as usual is bad business,” its CEO says.
What’s in a name? To a brand agency, everything. It signals your identity, your culture, and above all your branding expertise. So when Dallas-based Strategy Farm changed their name to REVEL8 last week, they had a good reason.
“We had a revelation,” said Stephanie Ouyoumjian, REVEL8 CEO and former longtime director of strategy at DDB and Publicis, in a statement. “Having the ability to influence consumers is our superpower. But most people will tell you that today’s advertising stresses them out and makes them unhappy. More than ever, brands are setting the course for how we live, how we treat each other, and how we treat ourselves.”
“So, we decided we would only use our influential superpower for brands that make people’s lives better,” said Ouyoumjian, who’s worked with brands like Chevy, P&G, MasterCard, and Nike. “This inspired our new name and approach for turning brands into role models.”