ROLE MODELS

IN HEALTHCARE

To be successful in the health space, you need specialized medical expertise. And so much more. You need to know how to get people to do what you want them to do. Have you noticed how you can give people all of the rational reasons why they should do something and they still won’t do it? Because health isn’t always rational. It’s emotional, irrational, and psychological.

At REVEL8, we combine decades of medical experience with a mastery of changing minds and behaviors. Just like all the brands we work on, we turn our healthcare brands into role models with the power to influence, making them the most influential brands in their category.

The work below represents some of our favorite healthcare role model transformations that we’ve made with others over the course of our careers.

Histodisease.org campaign image: birds in trees
Nevro work image
Edwards implanter campaign image, proud lion
Glacial Rx campaign image, attractive woman with clear skin
Delta Dental campaign image, smiling boy
Amgen work image
Edwards Referrer campaign image, doctor and elderly guitar player

More Healthcare Work

Influenced increased referrals and greater patient preference for Watchman over blood thinners Helped doctors bring unparalleled pain relief to chronic pain sufferers
Repositioned Adverum as the company that defeats macular degeneration Redefined patient support for people with Pompe disease
Gave moms the option to have their ENTs do pediatric ear tubes in the office… no more taking little kids to the OR Repositioned this calcimimetic for greater adoption among nephrologists who previously thought the drug was too strong
Discovered the key influential insight to motivate better disease management among people with type 2 diabetes Took on the world’s number one killer with a cholesterol-lowering drug that gets cholesterol down to the levels of a newborn and lets cardiologists and their patents reclaim their tomorrow
Repositioned Botox for men based on the psychology that differentiates men from women Repositioned Amgen from a supportive care company to a cancer-curing company focused on the toughest cancers
Identified the influential insight necessary for HCP and patient adoption of vapor endometrial ablation Developed breakthrough brand communications in a cluttered weight loss category
Reframed how dermatologists treat acne among teens Reframed the way people think about how to stop a seizure so that more HCPs and their patients are armed with immediate seizure-stopping power
Relaunched an outdated brand at a higher price point and gave people with psoriasis a topical option with staying power Developed an influential insight to differentiate Earlens in a highly cluttered hearing category
Influenced urologists to adopt robotic aquablation Gave women the power of a laser device in their own home, redefining what it means to take control of wrinkles and unwanted hair
Put blood glucose control into the hands of people with type 2 diabetes Showed men what life is like when they have control of their incontinence
Influenced increased referrals and greater patient preference for Watchman over blood thinners
Helped doctors bring unparalleled pain relief to chronic pain sufferers
Repositioned Adverum as the company that defeats macular degeneration
Redefined patient support for people with Pompe disease
Gave moms the option to have their ENTs do pediatric ear tubes in the office… no more taking little kids to the OR
Repositioned this calcimimetic for greater adoption among nephrologists who previously thought the drug was too strong
Discovered the key influential insight to motivate better disease management among people with type 2 diabetes
Took on the world’s number one killer with a cholesterol-lowering drug that gets cholesterol down to the levels of a newborn and lets cardiologists and their patents reclaim their tomorrow
Repositioned Botox for men based on the psychology that differentiates men from women
Repositioned Amgen from a supportive care company to a cancer-curing company focused on the toughest cancers
Identified the influential insight necessary for HCP and patient adoption of vapor endometrial ablation
Developed breakthrough brand communications in a cluttered weight loss category
Reframed how dermatologists treat acne among teens
Reframed the way people think about how to stop a seizure so that more HCPs and their patients are armed with immediate seizure-stopping power
Relaunched an outdated brand at a higher price point and gave people with psoriasis a topical option with staying power
Developed an influential insight to differentiate Earlens in a highly cluttered hearing category
Influenced urologists to adopt robotic aquablation
Gave women the power of a laser device in their own home, redefining what it means to take control of wrinkles and unwanted hair
Put blood glucose control into the hands of people with type 2 diabetes
Showed men what life is like when they have control of their incontinence