By Kyle O’Brien, AgencySpy, Adweek
Global brand consultancy Strategy Farm is changing its name to Revel8 to better reflect the agency’s focus and its growth.
“We had a revelation,” said Stephanie Ouyoumjian, CEO of the agency and longtime director of strategy at leading agencies including DDB and Publicis in a statement. “More than ever, brands are setting the course for how we live, how we treat each other and how we treat ourselves. So, we decided we would only use our influential superpower for brands that make people’s lives better. This inspired our new name and approach for turning brands into role models.”
Strategy Farm was founded in 2016, and six years into the agency’s journey, the company honed in on what it found it does best, which is to smartly influence customers.
On the company’s new website that went live today, visitors can learn about how the agency helps turn brands into role models, but also role modeling what leadership looks like—rewarding and caring for talent in authentic and human ways is non-negotiable, according to the owners.