What they make: Water filters that remove contaminants while preserving healthy minerals

What they make happen: You can be amazing

Role Model: Hero

Targeted to sports moms who are choosy about what their family eats and drinks, Brita is a role model for how to transform water into wonder. The discerning mom wants to be her family’s hero and she worries about what’s in their water. She believes water is critical to her family’s success. Brita shares her concern and her goals and shows her how she can simply use water to make her family amazing.

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He For She Campaign visual
Brita: Make Every Drop Amazing