What they make: Dental benefits
What they make happen: Healthy smiles
Role Model: The Joy Bringer
This is the very first nationwide campaign for the dental benefits category. Our strategy is grounded in a fundamental truth: when a smile is healthy, it has the power to transform someone’s life in many different ways. So, it was an exciting opportunity for our agency to deliver a campaign that demonstrates the transformative power of a smile in an utterly authentic and memorable way.