DELTA DENTAL

What they make: Dental benefits

What they make happen: Healthy smiles

Role Model: The Joy Bringer

This is the very first nationwide campaign for the dental benefits category.  Our strategy is grounded in a fundamental truth: when a smile is healthy, it has the power to transform someone’s life in many different ways. So, it was an exciting opportunity for our agency to deliver a campaign that demonstrates the transformative power of a smile in an utterly authentic and memorable way.